"I hate the way that my mobile phone company let me carry on paying way more than I needed to," writes MSN Money user Dan. He got in touch to ask if he was the only one who felt neglected by a mobile provider he’d been with for years.
"I spoke to them and they said they could improve my tariff but I then I shopped around a bit and it was only when I said I’d seen better elsewhere and said I’d be closing my account that they upped their game. It’s sad that we have to threaten to leave before they look after us," says Dan.
He’s not alone in having to instigate a better deal. I suddenly realised I hadn’t looked at my mobile tariff for about 18 months and when I spoke to my provider I managed to save a fortune, cutting my bill from £80 to £20 a month – a staggering 75% reduction. My only mistake was not doing it much sooner but it was a real shame they didn’t bother to get in touch, especially as I have been with them for about a decade.
Hollie’s story: I also heard from Hollie: "A couple of years back I decided to shop around as I’d been with O2 for a long time and was coming to the end of the contract. Rather than just call them up and negotiate, I put a bit of research in and found a really nice phone and competitive tariff on Vodafone that was definitely better suited to my needs. I called and asked to leave (at the time, genuinely intending to), but they promptly put me through to a different department and said that if I stayed for 18 months I could get unlimited calls and texts for £20pm, and get a new phone.
All good until it came to my last renewal period and I thought I’d just stay on that tariff. They said that was fine, but failed to explain I’d now be on the non-discounted version of the tariff going forward. Only once I’d signed up did I discover I’m tied in to 18 months at £30 a month and don’t really use it enough to justify it! They didn’t particularly seem to mention that on the phone but my fault for not checking exactly what I had. So that’s my tale but I have lots of friends who have tried to drive a hard bargain to get a discount. One friend actually got barred by Vodafone for haggling too hard!"
James’s story: A more positive view can from Orange customer James who told me that the provider has a review system so that they take a look at your phone use every six months and see what tariff you should be on. He says: "In my case they sent this text: “Hi from Orange. Best Plan is our free service that reviews your mobile usage every 6 months to make sure you’re getting the best value. We’ve just completed your review and can confirm you’re already on the best value Orange talk plan for you.”. James points out: "It’s nice to know – but of course they’re only talking about their plans, not everyone else’s." You can make your own checks on sites such as BillMonitor.
Mobile Phone Customer Satisfaction Awards
In a recent customer service satisfaction survey, it’s interesting to note that ‘virtual’ networks Virgin and Tesco swept the board. Virgin won six out of the nine awards, including ‘Best Value for Money’ and ‘Best Customer Service’. Tesco Mobile won five pay as you go categories, including ‘Best Value for Money’ and ‘Best Choice of Handsets’.
3 Mobile had the lowest overall score in the pay monthly poll, despite being the runner up for ‘Best Value for Money’. The network came bottom in four categories and just 55% of those surveyed were satisfied with the customer support. This could be the result of some initial call centre and reception issues, or the need for technical support with new features such as Skype and Windows Live Messenger.
T-Mobile takes the bottom spot for pay as you go customers – coming last in three categories. O2 was rated ‘Best for Network Coverage’ amongst pay monthly customers. T-Mobile and 3 Mobile were rated worst for network coverage in the pay as you go and pay monthly categories respectively.
What do the networks say – and do?
You could argue that businesses want to make money and it’s up to us to look after our own interests. But it’s a shame that loyalty doesn’t count for anything with some of them. I decided to ask the top five mobile providers – 3 Mobile, O2, Orange, T-Mobile and Vodafone – whether they proactively contacted customers to offer more efficient tariffs or waited until the customer came to them.
I also asked them to share any tips they had on securing the best tariff and have added some of my own, which will be posted here next week, so stay tuned.
Do you get in touch with customers on a regular basis/or when contracts are due to expire to ensure that they are on the most cost-efficient tariff?
3 Mobile: Making sure our customers know about what they are spending and what their pricing plan offers them is really important to us. Every Three customer has access to our service called My3, which is free on every handset, and lets customers check and monitor their mobile use so there’s never any surprises. Answer: No.
O2: We regularly write to customers highlighting that, as a Pay Monthly customer, they are able to upgrade early (anything from 1 month – 6 months depending on the Priority List tier they are in). In addition, we proactively write to customers when they are looking to upgrade – we are very proud of the fact that we have the lowest churn in the industry. We also only offered iPhone 4 to our existing customers, proactively contacting those in and out of contract. Answer: Yes.
Orange: We do proactively contact certain customers to discuss their upgrade and talkplan requirements at the end of their contract term. Our customer services advisors can review customer’s usage. Customers can review their usage and bills online. Answer: We know they do contact customers proactively every six months – they just didn’t mention it here.
T-Mobile: We always make sure our customers are on a deal that best suits their requirements by gaining an understanding of how and what they want to use their phone for. Answer: No. I double-checked whether this meant they are proactive and they are not.
Vodafone: Did not respond.
Do you provide any special contract renewal incentives for existing customers? Are these offered automatically or does the customer have to ask?
3 Mobile: Special contract renewal incentives are offered on a case-by-case basis, and these are normally initiated by the customer.
O2: We give all of our Pay Monthly customers both Fair Deal (existing customers get as good a deal as new + a little bit extra) and an early upgrade as part of being in Priority List.
Orange: Existing Orange customers can upgrade up to 90 days before the end of their contract, when a sales advisor will review the customer’s previous usage and current or future requirements to tailor a their package. When customers re-sign and remain on current plans they can get a 10% discount on line rental and every time they renew they can save more – up to a maximum of 25%.
T-Mobile: We always try to reward our customers and repay them for their loyalty. Our Night In offer allows customers to rent a game and a movie or two movies for two nights and grab some snacks and a bottle of soft drink – all for just £5. We also believe that everyone should be able to afford smartphones, so there is always a top handset available when customers renew their contracts.
Vodafone: Did not respond.
Any incentives for pay-as-you-go customers to stay with you?
3 Mobile: Every time a customer tops up they get lots of free stuff with Three including free texts, internet allowance, Windows Live Messenger and free Skype to Skype calls. The more they top-up with the more free texts they get. Text and internet allowances last up to 90 days, giving customers extra long use of their top ups.
O2: We have just relaunched our loyalty scheme called O2 Rewards, offering those customers who have been with us for 6 months or more 10% back on their top ups (5% for all customers who are 0 – 6 months). Customers can spend their accumulated benefit immediately or save it and spend on tickets to The O2, money off a handset, high street vouchers.
Orange: With Orange Bright Top Ups customers can have a 1 in 3 chance to win a prize every time they top up. Magic Numbers means customers can chat with their favourite Orange friends for less. Orange Wednesdays give 2for1 cinema tickets and pizza and with the Phone Fund customers can earn money towards a new phone – every £10 top-up means £1 added to the customer’s Phone Fund, up £200. Plus lots of incentives for different plans.
T-Mobile: We are always adding new incentives. We’ve just introduced the new International Weekend deal for customers that like to call abroad. By topping up £10 customers get £10 credit free for use on International calls or texts that weekend – they can use credit to get up to 200 minutes to call 50 countries, or use it for UK calls & texts.
Vodafone: Did not respond.
My conclusion
Don’t wait to hear from your mobile provider; you may have a long wait. Be vigilant in ensuring you’re on the right tariff for your needs and always keep an eye out for great new deals. Next week I’ll be bringing you tips and tricks on avoiding mobile rip-offs and getting the best deal on your tariff. In the meantime…. I’d love to hear from you about your experiences, good or bad, with mobile companies. Please share them by leaving a comment below…
If you have been ripped off, have a complaint about a company or product or just need to know your rights, then contact me: consumerchampion@hotmail.co.uk
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